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Originally Posted by tazjet  It's not viewed that way. One of the impediments to any industry here is the home market is so small that businesses which might be viable with larger markets fail here. Not that we want chimneys and smokestacks but there is a sentiment that you do need some critical mass. |
Not that I'd wish a Wal-Mart economy onto my kiwi friends, but the specific way that Sam Walton got started with his empire was in consciously targeting "tier 2" cities and towns (meaning smaller) for his stores. To me, this leaves the market beautifully open for the smaller entrepreneur, who doesn't really have the need &/or the vision for a huge juggernaut of a company, but who would like to develop a business beyond a mom & pop storefront.
That would be the direction I'd go, if I were looking to develop a business in
NZ. YMMV.