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Old 11-May-2006, 09:32 AM in reply to JKoB's post "Re: It's not the drink"
sarahk
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Default Re: It's not the drink

Quote:
Originally Posted by JKoB
Exactly. I love to have a few drink now and then, but it's the people who have to go and get drunk to have a good time every weekend. The ad campaign is sending the wrong image out.
I think you've got just the point. You can have a few drinks but if you drink so much that it becomes a problem for the people who matter (that hot chick, your kids) then its the how (volume) rather than what you are drinking.

Personally I find the campaign awesome. However I'm no longer in the target market so...

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