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Old 16-Sep-2004, 03:48 PM
kall
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Default Microsoft Caught Spamming Google

It appears that someone at Microsoft has created some of what I call the "old classic doorway pages" in an attempt to spam Google. When you perform a search at Google for search terms such as "Broadcast automation india", "Hosting management australia", and "Education software asia", you'll find that pages on Microsoft.com appear at the top of Google's search results. When you go to one of those pages, it redirects you to another web page.

Doorway Page Spam
A spammy doorway page is a web page that's optimized specifically for the search engines. Normally, the formatting is not very appealing and includes non-sense text, optimized in such a way that it satisfies the search engines. When a human visits the page, they're redirected to another web page. This is some of the worst kind of spam that appears in the search engines from time to time, and will get your entire website banned in Google if you're caught with any of this search engine spam on your website. These types of doorway pages have been around for several years now. Sometimes they slip through the cracks and search engine algorithms like Google's algorithm doesn't notice it right away.

Microsoft's Doorway Page Spam
In this particular case, someone at Microsoft has created these spammy doorway pages so that they rank well in Google. And as this is being written, the pages in question rank at the top of the search results for the particular terms that they're targeting. When a human visits the page, the page loads a javascript file that redirects the visitor to another web page. Specifically, this search at Google should bring up the pages in question. When a search engine robot visits the page, the robot doesn't execute the javascript code which includes the redirect--it just sees the optimized nonsense text, which results in a top search engine ranking.

This is a sample of one of the spammy doorway pages. If you turn off javascript in your web browser while visiting the page, you should be able to see the optimized page.
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